Non-Line Blogging

Even if you consider yourself a bit of a wordsmith the intenet is a pretty unforgiving place and will not tolerate excessive words.  Make web pages "appear" easily laid out to guide people through the content, obsess about every one of your 95 characters in Google AdWords, and ensure that your email subject lines persuade in less than about 80 characters (and don't waste 18 of them with "October Newsletter" either!)

In case anybody else is grappling with the same problem this appropriately brief post gives you some inspiration from others who have tried...

I have made this letter longer than usual, because I lack the time to make it short.  Blaise Pascal

Omit Needless Words.  William Strunk 1918

Omit Needless Words.  Steve Krug 2000

Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts.  William Strunk

Get rid of half the words on each page, and then get rid of half of what's left  Steve Krug

In protocol design, perfection has been reached not when there is nothing left to add, but when there is nothing left to take away.  Antoine de Saint Exupéry

So there.