Non-Line Blogging

By way of validating my thoughts about email working brilliantly, here's proof that it can make you shedloads of money in a recession...

I emailed a link to my blog to the lovely people at Howies asking them if they could share any feedback on the success of their email.  Without giving away too many trade secrets here is what their marketing man, Ruben said...

We literally made the decision to go to sale on the Thursday morning, and by Friday lunchtime, it looked like we were on for the biggest single day in Howies history!

Way to go, Howies.

And if you really want to know, this is the jumper I bought that helped make a little bit of retail history in Cardigan Bay.